VICARIOUS REINFORCEMENT AND IMITATIVE LEARNING
Journal of Abnormal and Social Psychology (1963) - Albert Bandura, Dorothea Ross, and Sheila A. Ross
What is Imitative Learning?
Imitative learning is where a person observes another’s behaviour and reproduces the behaviour.
An example of this could be where a teenager watches music videos of a 'rapper' and copies the rapper's language, fashion and mannerisms, in the teenager's daily life.
What is Vicarious Reinforcement?
Vicarious Reinforcement is when a person imitates the actions of another person when they see that person being positively rewarded for their actions.
A positive example of Vicarious Reinforcement could be when a pirate is seen to be rewarded by stealing from sailors. Another person witnesses the pirate's behaviour and the reward associated with the actions, and becomes a plundering pirate himself.